Strategic credibility can make a difference
| Year of publication: |
1987
|
|---|---|
| Authors: | Diffenbach, John ; Higgins, Richard B. |
| Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 30.1987, 3, p. 13-18
|
| Publisher: |
Elsevier |