THE IMPACT OF STRATEGIC PLANNING ON STOCK PRICES

Does a company's long‐term corporate strategy influence how security analysts rate its stock? The authors found that it does—but only when the strategy is communicated to analysts through corporate advertising, executive presentations, annual reports, and similar means.

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Year of publication:	1985
Authors:	Higgins, Richard B. ; Diffenbach, John
Published in:	Journal of Business Strategy. - MCB UP Ltd, ISSN 2052-1197, ZDB-ID 2068174-4. - Vol. 6.1985, 2, p. 64-72
Publisher:	MCB UP Ltd

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/eb039110 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014845607