Strategic customer behavior with disappointment aversion customers and two alleviation policies
Year of publication: |
September 2017
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Authors: | Zhang, Ying ; Zhang, Juliang |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 191.2017, p. 170-177
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Subject: | Price commitment policy | Most-favored-customer protection policy | Strategic customers | Disappointment aversion | Preismanagement | Pricing strategy | Risikoaversion | Risk aversion | USA | United States | Theorie | Theory | Beziehungsmarketing | Relationship marketing |
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