Strategic customer orientation
Year of publication: |
2015
|
---|---|
Authors: | Kupp, Martin |
Published in: |
Client centricity : relationship management in banking. - Hamburg : Murmann, ISBN 3-86774-453-X. - 2015, p. 11-26
|
Subject: | Bank | Bankmarketing | Bank marketing | Beziehungsmarketing | Relationship marketing | Finanzprodukt | Financial product |
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