Strategic fit in international sponsorship - the case of the Olympic Games in Beijing 2008
Year of publication: |
2008
|
---|---|
Authors: | Söderman, Sten ; Dolles, Harald |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 9.2007/08, 2, p. 95-110
|
Subject: | Sportmarketing | Sports marketing | Sport | Sports | Sponsoring | Sponsorship | Werbung | Advertising | Welt | World |
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