Strategic guide marks of marketing communication within the companies from emerging markets : case study on Romania
Ioana Cecilia Popescu; Mihai Ioan Rosca; Florin Tudor Ionescu
| Year of publication: |
2008
|
|---|---|
| Authors: | Popescu, Ioana Cecilia ; Rosca, Mihai Ioan ; Ionescu, Florin Tudor |
| Published in: |
Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria. - Vienna : Vienna Univ. of Economics and Business Administration, Inst. of Internat. Business, ISBN 978-3-9502045-7-5. - 2008, p. 287-297
|
| Subject: | Schwellenländer | Emerging economies | Marketingmanagement | Marketing management | Rumänien | Romania |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003800076