Success in Database Marketing: Some Crucial Factors
Year of publication: |
1992
|
---|---|
Authors: | Fletcher, Keith ; Wheeler, Colin ; Wright, Julia |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 10.1992, 6, p. 18-23
|
Publisher: |
MCB UP Ltd |
Subject: | Database management | Database marketing | Market segmentation | Organizations | Marketing research |
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