Strategic innovative marketing : 4th Ic-sim, Mykonos, Greece 2015
Year of publication: |
[2017]
|
---|---|
Other Persons: | Kavoura, Androniki (ed.) ; Sakas, Damianos P. (ed.) ; Tomaras, Petros (ed.) |
Publisher: |
Cham : Springer International Publishing |
Subject: | Griechenland | Greece | Marketingmanagement | Marketing management | Innovation | Marketing | Innovationsmanagement | Innovation management | Strategisches Management |
Extent: | 1 Online-Ressource (xxxvi, 764 Seiten) Diagramme |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Description based upon print version of record |
ISBN: | 978-3-319-33865-1 ; 978-3-319-33863-7 |
Other identifiers: | 10.1007/978-3-319-33865-1 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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