Strategic international marketing
Hans Günther Meissner
| Alternative title: | Strategisches internationales Marketing <engl.> |
|---|---|
| Year of publication: |
1990
|
| Authors: | Meissner, Hans Günther |
| Publisher: |
Berlin : Springer |
| Subject: | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Theorie | Theory | Deutschland | Germany | Marketing | Strategisches Management |
| Description of contents: | Description [swbplus.bsz-bw.de] |
| Extent: | XI, 178 S Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. [171] - 176 |
| ISBN: | 3-540-52254-9 ; 0-387-52254-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014002694