Strategic management in city government : integrating information communication technologies and marketing in a causal model to drive stakeholder satisfaction and economic development
Year of publication: |
2010
|
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Authors: | Matherly, Laura L. ; Jouett, Maureen |
Published in: |
Strategic information systems ; Vol. 2. - Hershey, Pa. [u.a.] : Information Science Reference. - 2010, p. 1253-1273
|
Subject: | Kommunalverwaltung | Local government | Strategisches Management | Strategic management | Integriertes Informationssystem | Integrated information system | Stadtmarketing | City marketing | Stakeholder | USA | United States |
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