Strategic Management in the Wine Tourism Industry : Competitive Strategies, Wine Tourism Behaviour and New Strategic Tools
Year of publication: |
2024
|
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Other Persons: | Martinez Falcó, Javier (ed.) ; Marco Lajara, Bartolomé (ed.) ; Sánchez-García, Eduardo (ed.) ; Millán-Tudela, Luis A. (ed.) |
Publisher: |
2024.: Cham : Springer Nature Switzerland 2024.: Cham : Imprint: Palgrave Macmillan |
Subject: | Wine tourism | Strategic Management | Wine Business | competitive advantage of wineries | wine tourism behaviour | Strategisches Management | Strategic management | Wein | Wine | Weinbau | Wine industry | Tourismus | Tourism | Tourismuswirtschaft | Tourism industry | Wettbewerbsstrategie | Competitive strategy | Tourismusmarketing | Tourism marketing |
Extent: | 1 Online-Ressource (XXVIII, 229 p. 18 illus., 13 illus. in color.) |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Aufsatzsammlung |
Language: | English |
ISBN: | 978-3-031-54837-6 ; 978-3-031-54836-9 ; 978-3-031-54838-3 ; 978-3-031-54839-0 |
Other identifiers: | 10.1007/978-3-031-54837-6 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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