Strategic market management
Year of publication: |
1984
|
---|---|
Authors: | Aaker, David A. |
Publisher: |
New York, NY [u.a.] : Wiley |
Subject: | Absatztechnik | Absatzpolitik | Absatzplanung | Strategisches Management | Strategic management | Theorie | Theory | Marketingmanagement | Marketing management | Marketing |
Description of contents: | Table of Contents [external.dandelon.com] |
-
Strategic market planning : problems and analytical approaches
Abell, Derek F., (1979)
-
Readings in marketing management : a strategic perspective
Berman, Barry, (1984)
-
Strategic marketing cases and applications
Cravens, David W., (1983)
- More ...
-
The sophistication of naive modeling
Aaker, David A., (1987)
-
Toward a Normative Model of Promotional Decision Making
Aaker, David A., (1973)
-
Composite Dependent Variables and the Market Share Effect
Jacobson, Robert, (1993)
- More ...