Strategic market management
Year of publication: |
1984
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Authors: | Aaker, David A. |
Publisher: |
New York, NY [u.a.] : Wiley |
Subject: | Absatztechnik | Absatzpolitik | Absatzplanung | Strategisches Management | Strategic management | Theorie | Theory | Marketingmanagement | Marketing management | Marketing |
Description of contents: | Table of Contents [external.dandelon.com] |
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Strategic market planning : problems and analytical approaches
Abell, Derek F., (1979)
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Readings in marketing management : a strategic perspective
Berman, Barry, (1984)
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The managers guide to competitive marketing strategies
Paley, Norton, (1989)
- More ...
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Aaker, David A., (1987)
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Developing business strategies
Aaker, David A., (1988)
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Aaker, David A., (1998)
- More ...