Strategic market management
Year of publication: |
2014 ; 10. ed.
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Authors: | Aaker, David A. |
Publisher: |
Hoboken, NJ : Wiley |
Subject: | Strategisches Management | Strategic management | Marketing | USA | United States | Marketingmanagement |
Description of contents: | Table of Contents [gbv.de] |
Extent: | IX, 326 S. graph. Darst. |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook |
Language: | English |
Notes: | Includes index |
ISBN: | 978-1-118-58286-2 ; 978-1-118-80521-3 |
Source: | ECONIS - Online Catalogue of the ZBW |
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Wills, Gordon, (1974)
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Segmentation and positioning for strategic marketing decisions
Myers, James H., (1996)
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Differentiation and value strategy : issues for the marketing operations management interface
Walters, David, (1997)
- More ...
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Aaker, David A., (1987)
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Developing business strategies
Aaker, David A., (1988)
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Aaker, David A., (1998)
- More ...