Strategic market relationships : from strategy to implementation
Year of publication: |
c2002
|
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Authors: | Donaldson, Bill ; O'Toole, Tom |
Publisher: |
Chichester [u.a.] : Wiley |
Subject: | Marketingmanagement | Marketing management | Lieferantenmanagement | Supplier relationship management | Unternehmenskooperation | Inter-firm cooperation | Unternehmensnetzwerk | Business network |
Description of contents: | Table of Contents [digitale-objekte.hbz-nrw.de] |
Extent: | XIII, 288 S graph. Darst 24 cm. |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook |
Language: | English |
Notes: | Includes bibliographical references and index pbk ; : £22.50 : CIP entry (Sep.) |
ISBN: | 0-471-49443-7 |
Source: | ECONIS - Online Catalogue of the ZBW |
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