Strategic marketing communications : new ways to build and integrate communication
Paul Smith, Chris Berry and Alan Pulford
| Year of publication: |
1997
|
|---|---|
| Authors: | Smith, Paul ; Berry, Chris ; Pulford, Alan |
| Publisher: |
London : Kogan Page |
| Subject: | Marketing | Strategisches Management | Kommunikations-Mix |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 290 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-7494-2013-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004316964