Strategic marketing
Year of publication: |
1982
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Authors: | Cravens, David W. |
Publisher: |
Homewood, Ill. : Irwin |
Subject: | Absatz | Absatzpolitik | Vereinigte Staaten | Marketingmanagement | Marketing management | Theorie | Theory | Strategisches Management | Strategic management | Marketing |
Description of contents: | Table of Contents [external.dandelon.com] |
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Wills, Gordon, (1974)
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Cox, Keith Kohn, (1982)
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The relationship of strategic and marketing plans
Greenley, Gordon E., (1986)
- More ...
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Examining the effectiveness of sales management control practices in developing countries
Piercy, Nigel F., (2004)
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Examining determinants of export performance in small open economies
Baldauf, Artur, (2000)
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Piercy, Nigel F., (2011)
- More ...