Strategic marketing for health care organizations : building a customer-driven health system

Philip Kotler, Robert J. Stevens, Joel Shalowitz

The Role of Marketing in Health Care Organizations -- Developing a Strategic Health Care Marketing Plan -- Researching the Health Care Environment -- Consumer Health Care Marketing -- Physician Marketing -- Hospital Marketing -- Marketing Health Technology -- Biopharma Marketing -- Social Marketing in Health Care.

MoreLess

Year of publication:	2021 ; Second edition
Authors:	Kotler, Philip ; Stevens, Robert J. ; Shalowitz, Joel
Publisher:	San Francisco, CA : Jossey-Bass
Subject:	Gesundheitswesen \| Health care system \| Gesundheitsversorgung \| Health care \| Beziehungsmarketing \| Relationship marketing \| USA \| United States
Description of contents:	Table of Contents [gbv.de]

Check Google Scholar |

More access options

In libraries world-wide (WorldCat)

In German libraries (KVK)

subito order

I need help

Extent:	xiv, 402 Seiten Illustrationen
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-1-118-35583-1 ; 978-1-118-44830-4 ; 978-1-118-44841-0
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012227565