Strategic Marketing in the Customer Driver Organization
Year of publication: |
2004
|
---|---|
Authors: | Sivaramakrishnan, Subramanian |
Published in: |
International Marketing Review. - Emerald Group Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 21.2004, 1, p. 124-126
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Marketing strategy | Customer orientation | Organizational performance |
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