Strategic marketing management
Alexander Chernev
| Year of publication: |
2008 ; 3. ed.
|
|---|---|
| Authors: | Chernev, Alexander |
| Publisher: |
Chicago, Ill. : Brightstar Media |
| Subject: | Marketing | Strategisches Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VI, 251 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-9790039-2-9 ; 0-9790039-2-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004931128