Strategic marketing, marketing strategy and market strategy
Year of publication: |
December 2015
|
---|---|
Authors: | Varadarajan, Rajan |
Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 5.2015, 3/4, p. 78-90
|
Subject: | Strategic marketing | Marketing strategy | Market strategy | Marketing theory | Resource advantage theory | Marketing | Marketingmanagement | Marketing management | USA | United States |
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