Strategic marketing : planning and control
Graeme Drummond; John Ensor
| Year of publication: |
1999
|
|---|---|
| Authors: | Drummond, Graeme ; Ensor, John |
| Institutions: | Chartered Institute of Marketing (contributor) |
| Publisher: |
Oxford [u.a.] : Butterworth-Heinemann |
| Subject: | Marketingmanagement | Marketing management | Theorie | Theory | Marketing | Strategisches Management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIII, 176 S graph. Darst 25cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Published in association with the Chartered Institute of Marketing pbk ; : £17.99 : CIP entry (Oct.) |
| ISBN: | 0-7506-4482-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001380629