Strategic marketing : planning and control
Graeme Drummond; John Ensor; Ruth Ashford
| Year of publication: |
2001 ; 2. ed.
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|---|---|
| Authors: | Drummond, Graeme ; Ensor, John ; Ashford, Ruth |
| Institutions: | Chartered Institute of Marketing (contributor) |
| Publisher: |
Oxford [u.a.] : Butterworth-Heinemann |
| Subject: | Marketingmanagement | Marketing management | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] |
| Extent: | XIV, 304 S. graph. Darst. 25 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Published in association with The Chartered Institute of Marketing pbk. ; : £17.99 : Formerly CIP |
| ISBN: | 0-7506-5236-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001546614