Strategic marketing planning
Malcolm McDonald
| Year of publication: |
1996 ; 2. ed.
|
|---|---|
| Authors: | McDonald, Malcolm |
| Publisher: |
London : Kogan Page |
| Subject: | Marketing | Strategisches Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 255 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 0-7494-2096-0 |
| Source: |
Persistent link: https://www.econbiz.de/10004304580