Strategic marketing problems : cases and comments
Roger A. Kerin ; Robert A. Peterson
| Year of publication: |
2007 ; 11. ed.
|
|---|---|
| Other Persons: | Kerin, Roger A. (contributor) ; Peterson, Robert A. (contributor) |
| Publisher: |
Upper Saddle River, NJ [u.a.] : Pearson |
| Subject: | Marketing | Strategisches Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X,722 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-13-187152-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004872099