Strategic pharmaceutical marketing management in growth markets
Year of publication: |
2023
|
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Authors: | Nandy, Mithun |
Publisher: |
London : Routledge |
Subject: | Pharmaindustrie | Pharmaceutical industry | Marketingmanagement | Marketing management | Indien | India |
Description of contents: | Table of Contents [gbv.de] |
Extent: | xix, 268 Seiten Illustrationen |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index |
ISBN: | 978-1-032-28942-7 ; 978-1-032-32164-6 ; 978-1-003-31316-8 |
Other identifiers: | 10.4324/978-1-003-31316-8 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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