Strategic planning for public relations
Ronald D. Smith
| Year of publication: |
2009 ; 3. ed.
|
|---|---|
| Authors: | Smith, Ronald D. |
| Publisher: |
New York, NY [u.a.] : Routledge |
| Subject: | Unternehmen | Öffentlichkeitsarbeit | Strategische Planung | Public relations |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIX, 436 S. : graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Previous ed.: Mahwah, N.J.: Lawrence Erlbaum, 2005 |
| ISBN: | 978-0-415-99422-4 ; 0-415-99422-5 |
| Classification: | Unternehmensführung |
| Source: |
Persistent link: https://www.econbiz.de/10004938151