Strategic planning in industrial marketing : an interaction approach
Year of publication: |
1986
|
---|---|
Authors: | Turnbull, Peter W. |
Other Persons: | Valla, Jean-Paul (contributor) |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 20.1986, 7, p. 5-20
|
Subject: | Marketingmanagement | Marketing management | Industriegüter | Industrial goods |
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