Strategic positioning, timing of entry, and new product performance in business-to-business markets : do market-oriented firms make better decisions?
Chiquan Guo, Yong J. Wang, Andy W. Hao, and Anshu Saran
| Year of publication: |
January-March 2018
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| Authors: | Guo, Chiquan ; Wang, Yong J. ; Hao, Andy W. ; Saran, Anshu |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 25.2018, 1, p. 51-64
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| Subject: | Market orientation | timing of entry | strategic positioning | new product performance | new product launch | business-to-business marketing | Produktentwicklung | New product development | Marketingmanagement | Marketing management | Markteintritt | Market entry | B-to-B-Marketing | Business-to-business marketing | Erfolgsfaktor | Success factor | Innovation | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1051712X.2018.1424690 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011847847