Strategic pricing of new products and services
Year of publication: |
2009
|
---|---|
Authors: | Chatterjee, Rabikar |
Published in: |
Handbook of pricing research in marketing. - Cheltenham [u.a.] : Elgar, ISBN 1-84720-240-3. - 2009, p. 169-215
|
Subject: | Preismanagement | Pricing strategy | Innovation | Theorie | Theory |
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