Strategic relationship management and service brand marketing
Shu-Pei Tsai
| Year of publication: |
2011
|
|---|---|
| Authors: | Tsai, Shu-pei |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 45.2011, 7/8, p. 1194-1213
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Markentreue | Brand loyalty | Markenführung | Brand management | Dienstleistungssektor | Service industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009267032