Strategic removal of switching costs for customers loyal to the rivals : why firms honor the rivals' repeat purchase coupons
by Jeong-Yoo Kim; Dong-Hee Koh
| Year of publication: |
1995
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|---|---|
| Authors: | Kim, Jeong-yoo ; Koh, Dong-hee |
| Published in: |
Journal of economic theory and econometrics : journal of The Korean Econometric Society. - Seoul, ISSN 1229-2893, ZDB-ID 2024324-8. - Vol. 1.1995, p. 19-32
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| Subject: | Beziehungsmarketing | Relationship marketing | Rabatt | Rebate | Wettbewerbsstrategie | Competitive strategy | Marketingmanagement | Marketing management | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | In: Journal of economic theory and econometrics |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001560779