A strategic response to the financial crisis: an empirical analysis of financial services advertising before and during the financial crisis
Year of publication: |
2011
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Authors: | Lee, Taejun (David) ; Chung, Wonjun ; Taylor, Ronald E. |
Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 25.2011, 3 (24.5.), p. 150-165
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