A strategic response to the financial crisis: an empirical analysis of financial services advertising before and during the financial crisis
Year of publication: |
2011
|
---|---|
Authors: | Lee, Taejun (David) ; Chung, Wonjun ; Taylor, Ronald E. |
Published in: |
Journal of Services Marketing. - Emerald Group Publishing Limited, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 25.2011, 3, p. 150-164
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Financial services | Advertising | Marketing strategy |
-
Advertising effectiveness for financial services firms : evidence from the life insurance industry
Fier, Stephen G., (2016)
-
Cloak or flaunt? : the fashion dilemma
Yoganarasimhan, Hema, (2012)
-
Cheap-talk advertising and misrepresentation in vertically differentiated markets
Gardete, Pedro M., (2013)
- More ...
-
Lee, Taejun (David), (2011)
-
Lee, Taejun, (2011)
-
LEE, TAEJUN (DAVID), (2011)
- More ...