Strategic retail management : text and international cases
Joachim Zentes ; Dirk Morschett ; Hanna Schramm-Klein
| Year of publication: |
2007 ; 1. ed.
|
|---|---|
| Authors: | Zentes, Joachim ; Morschett, Dirk ; Schramm-Klein, Hanna |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Einzelhandel | Strategisches Management | Fallstudiensammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 366 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-3-8349-0287-0 ; 3-8349-0287-X |
| Classification: | Marketing ; Handel |
| Source: |
Persistent link: https://www.econbiz.de/10004891093