Strategic transcultural marketing management and global competitiveness
Angelo A. Camillo; Svetlana Holt; Joan Marques
| Year of publication: |
2014
|
|---|---|
| Authors: | Camillo, Angelo A. ; Holt, Svetlana ; Marques, Joan |
| Published in: |
Transcultural marketing for incremental and radical innovation. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-4749-7. - 2014, p. 316-338
|
| Subject: | Marketingmanagement | Marketing management | Interkulturelles Marketing | Cross-cultural marketing | Führungsstil | Leadership style | Ökonomische Bildung | Economic education |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010211694