Strategically leveraging corporate social responsibility : a corporate branding perspective
Year of publication: |
2012
|
---|---|
Authors: | Vallaster, Christine ; Lindgren, Adam ; Maon, François |
Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing on behalf of The University of California Press, ISSN 0008-1256, ZDB-ID 222930-4. - Vol. 54.2011/12, 3, p. 34-60
|
Subject: | Corporate Social Responsibility | Corporate social responsibility | Markenführung | Brand management | Unternehmenskultur | Corporate culture |
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