Strategies for creating successful soundless video advertisements : speaking volumes through silence
Year of publication: |
2019
|
---|---|
Authors: | Campbell, Colin L. ; Pearson, Erin |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 59.2019, 1, p. 85-98
|
Subject: | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects |
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