Strategies for high-tech firms : marketing, economic, and legal issues
P. M. Rao; Joseph A. Klein
| Year of publication: |
c 2013
|
|---|---|
| Authors: | Rao, P. M. ; Klein, Joseph A. |
| Publisher: |
Armonk, NY [u.a.] : M. E. Sharpe |
| Subject: | Marketingmanagement | Marketing management | Immaterialgüterrechte | Intellectual property rights | Unternehmensethik | Business ethics | Hochtechnologie | High technology | Technologieunternehmen |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | XI, 236 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study ; Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index Erscheinungsjahr in Vorlageform:c2013 |
| ISBN: | 978-0-7656-1798-9 ; 978-0-7656-1797-2 |
| Classification: | Forschung und Entwicklung ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009742073