Strategies in a dynamic marketplace - A case study in the airline industry
Year of publication: |
2003
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Authors: | Kangis, Peter ; O'Reilly, M.Dolores |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 56.2003, 2, p. 105-112
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