Strategies to avoid liability of foreignness when entering a new market
Year of publication: |
2017
|
---|---|
Authors: | Gorostidi-Martinez, Haritz ; Zhao, Xiaokang |
Published in: |
Journal of advances in management research : JAMR. - Bingley : Emerald, ISSN 0972-7981, ZDB-ID 2529536-6. - Vol. 14.2017, 1, p. 46-68
|
Subject: | Strategic management | Country of origin | Liability of foreignness | Entry modes | Small- and medium-sized enterprises | Market context | KMU | SME | Internationaler Markteintritt | International market entry | Strategisches Management | Multinationales Unternehmen | Transnational corporation |
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