How retailers' recommendation and return policies alter product evaluations
Junyong Kim; Brian Wansink
| Year of publication: |
2012
|
|---|---|
| Authors: | Kim, Junyong ; Wansink, Brian |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 88.2012, 4, p. 528-541
|
| Subject: | Kundenservice | Customer service | Produktqualität | Product quality | Bewertung | Evaluation | Beschwerdemanagement | Complaint management | Einzelhandel | Retail trade |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009707072