Strategische Markenpolitik im Investitionsgüterbereich
Anne Christin Kemper
| Year of publication: |
2000
|
|---|---|
| Authors: | Kemper, Anne Christin |
| Publisher: |
Lohmar [u.a.] : Eul |
| Subject: | Investitionsgütermarketing | Markenpolitik |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXV, 461 S. : Ill., graph. Darst. |
|---|---|
| Series: | Reihe: Marketing. - Lohmar ; Köln : Eul. - Vol. 12 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | German |
| Thesis: | Zugl.: Köln, Univ., Diss., 2000 |
| ISBN: | 3-89012-793-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004598377