Strategische Marketingplanung in Warenhäusern : Anwendung der Portfolio-Methode
Friedrich Wehrle
| Year of publication: |
1981
|
|---|---|
| Authors: | Wehrle, Friedrich |
| Publisher: |
Frankfurt am Main [u.a.] : Lang |
| Subject: | Absatzplanung | Warenhaus | Marketing | Strategisches Management |
| Extent: | XI, 289 S. graph. Darst. 21 cm |
|---|---|
| Series: | Schriften zum Marketing. - Frankfurt, M. [u.a.] : P. Lang, ISSN 0721-5819, ZDB-ID 597578-5. - Vol. 1 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Zugl.: Münster (Westfalen), Univ., Diss., 1980 |
| Notes: | Literaturverz. S. 260 - 289 |
| ISBN: | 3-8204-6954-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000051317