Extent:
XI, 289 S.
graph. Darst.
21 cm
Series:
Schriften zum Marketing. - Frankfurt, M. [u.a.] : P. Lang, ISSN 0721-5819, ZDB-ID 597578-5. - Vol. 1
Type of publication: Book / Working Paper
Type of publication (narrower categories): Hochschulschrift
Language: German
Thesis:
Zugl.: Münster (Westfalen), Univ., Diss., 1980
Notes:
Literaturverz. S. 260 - 289
ISBN: 3-8204-6954-0
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10000051317