Strategisches Handeln von Start-ups im Kontext der Mediatisierung : eine empirische Analyse der kommunikativen Praktiken der Markenführung
Year of publication: |
2019
|
---|---|
Authors: | Horst, Sven-Ove |
Published in: |
Marken und Start-ups : Markenmanagement und Kommunikation bei Unternehmensgründungen. - Wiesbaden : Springer Gabler, ISBN 978-3-658-24585-6. - 2019, p. 187-211
|
Subject: | Unternehmensgründung | Business start-up | Markenführung | Brand management | Social Web | Social web |
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