Strategisches Hotel-Marketing
Year of publication: |
2008
|
---|---|
Authors: | Schrand, Axel ; Schlieper, Thomas |
Published in: |
Management in der Hotellerie und Gastronomie : betriebswirtschaftliche Grundlagen. - München : Oldenbourg, ISBN 3-486-58420-0. - 2008, p. 223-242
|
Subject: | Hotellerie | Hotel industry | Dienstleistungsmarketing | Services marketing | Marketingmanagement | Marketing management | Deutschland | Germany |
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