Strategisches Markencontrolling
Klaus-Peter Wiedmann
| Year of publication: |
c1994 [erschienen ca. 2007]
|
|---|---|
| Authors: | Wiedmann, Klaus-Peter |
| Publisher: |
Hannover : Leibniz-Univ., Inst. für Marketing & Management |
| Subject: | Markenartikel | Brand | Markenführung | Brand management | Strategisches Controlling | Strategic management control | Controlling | Handelsmarke |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | II Bl., 31 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 29 - 31 |
| ISBN: | 978-3-86700-039-0 |
| Classification: | Marketing ; Unternehmensplanung, Unternehmenskontrolle |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003678720