Strategisches Marketing : ein wettbewerbsorientierter Ansatz
Martin Benkenstein
| Year of publication: |
[1997]
|
|---|---|
| Authors: | Benkenstein, Martin |
| Publisher: |
Stuttgart : Verlag W. Kohlhammer |
| Subject: | Marketingmanagement | Marketing management | Wettbewerb | Competition | Theorie | Theory | Marketing | Strategisches Management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 275 Seiten Diagramme |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included |
| Language: | German |
| Notes: | Literaturverzeichnis: Seite 240-271 Literaturverz. S. 240 - 271 |
| ISBN: | 3-17-011790-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000617595