Extent: | XV, 691 S. graph. Darst. |
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Conferences: | Strategisches Marketing11 von 13 Vorträgen des Seminars ; (Mannheim) : 1983.10.14-15 Mannheimer Marketing Seminar ; 4 (Stuttgart) : 1983.10.14-15 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Konferenzschrift ; Aufsatzsammlung |
Language: | German |
Notes: | Literaturangaben |
ISBN: | 3-7910-0374-7 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014273914