Strategisches Marketing von Dienstleistungen
von Bruno Staffelbach
| Year of publication: |
1988
|
|---|---|
| Authors: | Staffelbach, Bruno |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 10.1988, 4, p. 277-284
|
| Subject: | Dienstleistungsmarketing | Services marketing |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001056494