Strategists' reactions and resistance towards forces of inclusion: soothing the anxiety of marketing (non-)influence
Mark Palmer and Geoff Simmons
| Year of publication: |
2010
|
|---|---|
| Authors: | Palmer, Mark ; Simmons, Geoff |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 18.2010, 4, p. 317-336
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| Subject: | Strategisches Management | Strategic management | Kognition | Cognition | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008650955